Price Smarter. Protect Margins. Respond in Real Time.
WIRE™ for Pricing Optimization is an AI-powered pricing intelligence solution, built natively on Snowflake, that assembles the complete context behind every pricing decision, recommends the right price or pricing range, and continuously learns from outcomes.
Your Market Moves Continuously. Does Your Pricing?
Input costs change. Inventory positions shift. Demand rises and falls. Customer behavior evolves. Competitive pressure changes. Yet many organizations still rely on periodic pricing reviews, static models, spreadsheets, lagging reports, and individual judgment.
The information needed to make a better pricing decision usually already exists. The challenge is bringing it together at the moment the decision is made. WIRE™ closes the gap between market intelligence and pricing action.
With complete context, your organization can:
Context First. Intelligent Pricing Second.
Unlike static pricing tools, WIRE™ doesn’t simply apply a formula or business rule. It first assembles the operational and market context surrounding each pricing decision — customer history, current and historical costs, inventory and availability, regional supply and demand, contract terms, order volume, transportation and fulfillment costs, competitive signals, market indicators, and margin requirements.
Once WIRE™ understands the complete picture, it applies AI, machine learning, and business rules to recommend a price or pricing range based on current conditions and organizational objectives. Every accepted, rejected, or adjusted recommendation becomes part of the learning loop — helping pricing intelligence improve over time.
Assemble Context
Pull customer, cost, market, inventory, and contract data together.
Recommend the Price
Generate a price or pricing range using current conditions and objectives.
Explain the Drivers
Show the factors behind every recommendation for confident decisions.
Learn from Every Outcome
Capture accepted, rejected, and overridden prices to improve over time.
Your AI Operates Where Your Data Already Lives
WIRE™ brings AI and pricing intelligence directly to your enterprise data without requiring your organization to move or duplicate sensitive information. Your pricing data stays governed. Your customer data stays protected. Your security model remains intact. Your AI operates where your data already lives.
WIRE™ can combine enterprise data already in Snowflake with external market signals to create a continuously updated pricing intelligence layer. That means faster implementation, lower complexity, and enterprise-grade governance from day one.
Data stays governed
Security model intact
Faster implementation
Turn Every Pricing Decision into an Intelligent Decision.
From a single quote to a national program, WIRE™ assembles the context behind the price and recommends the right one.
Dynamic Order & Quote Pricing
Make Every Quote Reflect What Your Business Knows Right Now.
Costs and market conditions can change faster than traditional pricing processes can respond. WIRE™ evaluates the context surrounding each order or quote — customer history, current costs, volume, inventory, demand, contract terms, and margin requirements — to recommend pricing based on current business conditions.
Dynamic Pricing Challenges (X-marks): Slow quote turnaround · Static or formula-based pricing · Margin erosion as costs change · Inconsistent quotes across reps · Limited customer-specific pricing · Hidden quote risk
Dynamic Pricing Challenges
WIRE™ for Dynamic Order & Quote Pricing
Real-Time Price Recommendations
Generate a recommended price or pricing range using current cost, market, customer, and operational data.
Margin Protection
Establish intelligent price floors, targets, and thresholds that help protect margin as underlying costs change.
Customer-Specific Pricing
Incorporate customer history, purchasing patterns, contractual relationships, volume, and previous outcomes.
Quote Risk Analysis
Identify pricing decisions where changing costs or extended commitments could create future margin risk.
Pricing Consistency
Give sales and pricing teams a consistent framework while allowing authorized human overrides.
Multi-Location & Program Pricing
Price the Opportunity — Not the Average.
National and multi-location customers create a difficult pricing challenge. The same product or service can have very different economics depending on where and how it’s delivered, and blended pricing can hide those differences — creating attractive margins in some locations while quietly subsidizing losses in others. WIRE™ analyzes pricing at the individual location or transaction level before rolling it into a broader customer or program recommendation.
Multi-Location Pricing Challenges
WIRE™ for Multi-Location & Program Pricing
Location-Level Margin Modeling
Understand the economics behind individual locations, markets, products, or services.
Regional Pricing Intelligence
Account for differences in supply, demand, inventory, transportation, and other regional variables.
Program Profitability Analysis
Identify profitable, marginal, and at-risk components of complex customer programs before committing.
Scenario Modeling
Evaluate alternative pricing structures and understand margin and revenue implications before submitting a proposal.
Market & Cost Responsive Pricing
Respond to Change Before It Shows Up in Your Margin Report.
Commodity prices, fuel, transportation, labor, tariffs, supply constraints, market demand — when important cost inputs change, organizations often don’t recognize the full financial impact until weeks or months later. WIRE™ continuously incorporates relevant internal and external signals into pricing recommendations, allowing organizations to respond earlier.
Market & Cost Challenges
WIRE™ for Market & Cost Responsive Pricing
Cost Signal Monitoring
Continuously monitor the inputs that materially affect your pricing and margins.
Pricing Threshold Alerts
Identify when changing costs or market conditions warrant a pricing adjustment.
Demand-Sensitive Pricing
Recognize shifts in supply and demand that create opportunities to capture margin — or require more competitive pricing.
Price Commitment Risk
Evaluate the risk of longer-term fixed pricing when underlying costs are changing.
“The information needed to make a better pricing decision already exists in most organizations. The opportunity is to bring together the right customer, cost, market, and operational context at the moment the price is set. WIRE™ makes that possible.”
Vince Belanger
Principal – Evolution Analytics
What You Gain
AI-assisted pricing produces measurable results across margin, revenue, and speed — connecting every recommendation to how your business actually performs.
Stronger Margin Protection
Incorporate current costs and market conditions into pricing decisions before margin erosion occurs.
Faster Quote Turnaround
Reduce the manual effort required to gather data, model complex opportunities, and generate recommendations.
Better Pricing Consistency
Apply the same organizational knowledge, business rules, data, and AI guidance across teams and transactions.
Greater Revenue Capture
Identify where customer demand, supply conditions, or competitive position support stronger pricing.
Better Pricing Visibility
Understand why prices are recommended, where margins are at risk, and how pricing performs across the business.
Continuous Learning
Capture accepted, rejected, and overridden recommendations so pricing intelligence improves with every decision.
Measurable ROI
Connect pricing optimization directly to margin improvement, quote acceptance, revenue performance, and efficiency.
Ready to Turn Pricing into a Competitive Advantage?
Whether you’re pricing individual orders, complex quotes, national programs, or thousands of transactions, WIRE™ helps your organization make faster, more consistent pricing decisions based on what your business and the market know right now.
Built natively on Snowflake and backed by Evolution Analytics’ business-first approach to AI, WIRE™ for Pricing Optimization turns enterprise data and market signals into actionable pricing intelligence — helping you protect margin, capture revenue opportunities, and continuously improve pricing performance.
